Foxy Bingo launches Foxy Zero – a new online bingo site which features very cheap bingo tickets and free bingo tickets all the time.

After the launch of Little Big Bingo not long ago, which offers low ticket prices and free games, it looks like Foxy Bingo doing the same with their new website – offering the basic bingo games and some jackpots at low cost cards. unfortunately, no slots are available in Foxy Zero. This new announcement perhaps shows that brands are marking this niche as a new trend in online bingo. We’ve seen many bingo sites offering free bingo games in the past few months as an extra attractive promotion to attract new users; following the success of these games, brands are now starting to focus on dedicated bingo sites targeting this niche market.

Foxy’s move is particularly interesting as it uses the same marketing strategy we see in major retail, food and almost major brands in every offline industry – creating a sub brand and thus managing to 1) preserve their master brand image and brand value as high quality; 2) create a clean segmentation of their audience; 3) increase their market share;

If this is where online bingo is going to, we can probably expect new budget bingo sites emerging soon offering perhaps a lower initial bingo bonus but cheaper game costs.

Foxy Zero TV ad:

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This entry was posted on Thursday, August 20th, 2009 at 1:32 pm